About Us

Greg Lefevre ("le-FAVE") is a Media Trainer and Consultant serving corporations and associations in their media presence.

Programs include on-camera training, coaching, speech improvement and message development.  Clients have included Salesforce, Sempra Energy, The Southern California Gas Company, Oracle, Logitech, Chevron, Amoco, Hewlett-Packard, and numerous experts from medicine and the law. Greg's clients have appeared on 60 Minutes, NBC Nightly News, CNN, CBS,  Fox News, and in the New York Times.

Clients receive an experienced insider’s view of how the media works, how it relates to the industries it covers, and lessons in how to best present to the public. Lefevre takes clients step-by-step through a process of “de-mystifying the media.” 

Clients receive printed and lecture material, participate in one-on-one video interviews, critiques, guidance, and a receive a video record of their work for later review. Continuing follow-up is encouraged.

For 17 years Greg Lefevre served as Bureau Chief and Correspondent for CNN's San Francisco Bureau. He supervised regional newsgathering for CNN and reported stories worldwide. 

Greg's journalism career spanned five decades and four continents.  He covered wars in the Middle East,  technology, social media, the O.J. Simpson case, ice skater Tonya Harding, a dozen Presidential campaigns, the San Francisco and Los Angeles earthquakes. He filed more than seventy on the scene reports on the Alaska Oil Spill and dozens of follow ups, the most of any network correspondent.

Lefevre covered the Middle East in three tours during the Iran-Iraq war, and twice during the Gulf War. He reported live during Scud attacks in Israel and covered Palestinian refugees in Amman, Jordan.

Lefevre won an Emmy for coverage of the Oklahoma City Bombing in 1995, supervising a staff of 92. 

Other awards include three ACE awards, the cable industry's highest honor, for coverage of the Los Angeles Earthquake and the Alaska Oil Spill.

Lefevre joined CNN in 1983 as a Correspondent in San Francisco, and soon promoted to Bureau Chief. He has reported for KDFW-TV, Dallas, KFMB-TV, San Diego, TechTV and KPIX-TV (CBS owned) in San Francisco.

A native of Encino, California, Greg Lefevre holds a Bachelor of Science degree in Telecommunications and Film, Management Sequence from San Diego State University.

Greg Lefevre is past president of several professional journalism societies, past vice president of the Dallas Press Club, past board member of the California Associated Press Broadcasters and the Northern California chapter of the Radio and Television News Directors Association.

Greg's company also provides corporate video production services.  He is a licensed drone pilot with a fleet of cinema level drones.

Greg and his wife, Deb, reside in Cardiff by the Sea in Southern California.  They maintain active leadership roles in civic organizations.  They enjoy surfing, golf and baseball.